One step at a time and you’ll be so many steps ahead.

Do just enough research to get to a prototype.

Understand the glitches through prototypes and pilots.

Make it as real as possible, don't make me imagine.

Tell me what's not working.

Function over form.

I help startups build digital solutions by working with them right from the beginning. I work with their in-house teams trying to understand the product requirements, in-line features and making products flexible to build newer features over time. I have been involved with startups in India, UAE and Europe.

Currently I am working as a product design consultant with Naviparking helping them resolve parking for cars to create a sustainable solution.

Previously I have been involved with consultancy projects with INQ Digital, Hubun, Limeroad and Dailyhunt to name a few. I have briefly worked at Microsoft as part of the Bing team designing for search queries, launching their shopping vertical and also been involved with creating visual design guidelines.

When I’m not working, I am found painting or gardening.