Start with what matters
A designer who cares about creating usable & memorable experiences helping companies focus on unmet user needs.
Career trajectory
12+ years of experience across product at companies small and large, working with ambiguity and shipping products 0 to 1.
What do I look for in a role
I love challenges, ditching the comfort and taking risks. I have shipped products from their conception to successful launch.
HEALTHCARE
Flo Health
At Flo, I led the User centric design team in my role as Staff Product Designer where I led the conception, design and launch of Flo for Partners.
I ran a cross-functional in-person sprint that aligned 10+ stakeholders, accelerating sign-off on a complex user journey from weeks of async debate to a single day.
Flo Health
Design for new user segment acquisition
Flo Health
Engaging content for boosting couple relationships
Flo Health
Design for wearable devices and data visualisation
eDreams ODIGEO
Designing for price perception
TRAVELTECH
eDreams ODIGEO
In my role as Senior Product Designer, I was part of the eDreams Prime, a subscription program that allows customers to book discounted flights and hotels. I worked on the introduction of subscription tiers to give customers flexibility and be able to book for others.
I also worked on user retention in the Prime program by working on a price perception project which was a design led initiative to help users understand they were getting lowest prices.
eDreams ODIGEO
Design for subscription acquisition
BIGTECH
Microsoft Bing
At Microsoft, I was part of the Bing search experience team where I led work for information design for entertainment search queries.
I worked on information architecture of the results page focusing on result links, task pane design and in line and carousal display. I transitioned the visual design of the Bing experience across mobile and desktop platforms to create a fresh and modern look that felt more spacious and rich in content focusing on accessibility.
Microsoft Bing
Design for search on TV series
Microsoft Bing
Design for event & movie search
Microsoft Bing
Visual redesign of the task pane
MENTAL HEALTHCARE
Elona Therapy
I led the diagnosis of the full patient app experience in week one, surfaced three critical drop-off points, and pitched a redesign roadmap directly to the Board within the first month.
I rebuilt the product strategy around real therapist feedback, shifting the team away from feature-led development and onto measurable user outcomes. Currently I am leading the UX redesign and building a new visual language for the app.
Elona Therapy
Introducing statistics in the app on mood logging
Elona Therapy
App redesign and mood logging feature implementation
Follow Me on Substack
Design Sprints
0→1 Product
User Research
Design Strategy
Moderated testing
Prototyping
Design systems
A11y
Funnel analysis
Team leadership
Mentorship
Roadmapping
Data analysis
Browse my LinkedIn
Lastly, I fast track deliverables with the use of AI tools for asset creation and quick prototyping using vibe coding.
I have also built figma plugins for optimising time and design handoffs.
Claude + Figma for design process
StitchbyGoogle for quick prototyping
vO for quick vibe coding